YSL Beauty Station
Insight
YSL Beauté brought the YSL Beauty Station to the road to Coachella: a high-impact pop-up designed to turn beauty discovery into shareable culture.
Explore
1 film · 10 visuals
Mission
Build buzz with a digital road trip, then engage visitors through immersive try-before-you-buy experiences.
Activation
Virtual makeup mirror for shade discovery.
Product shopping and tutorials for two signature YSL looks.
Social filters and campaign hashtags.
35 international influencers creating content with #YSLBeautyStation.
Hero film
A desert road trip with Kaia Gerber and Tom Pecheux, distributed across YouTube, IGTV and Instagram.
