Biotherm Homme × Lay Zhang

Insight

Introducing Biotherm Homme’s new Asian ambassador: Lay Zhang, a 27M-follower icon embodying #AchieveMore.

Client: Biotherm
Role: Copywriter
Scope: T-Pur & AquaPower; 360 campaign Europe & Asia

Explore

3 films · 8 visuals

Lay Zhang tenant le flacon T-Pur, Biotherm Homme

#BeClear #AchieveMore : Lay Zhang sur un rocher

If obstacles are large, go higher : un grimpeur en ombre chinoise

Role

Created the 360° campaign concepts, copywriting and social storytelling for T-Pur and AquaPower across Europe and Asia.

Packshot AquaPower Fermented Clear Essence, Biotherm Homme

Lay Zhang sur un plateau rocheux, Biotherm Homme

Campaign

Aspirational films and digital content connecting self-achievement with skincare performance.

T-Pur: Reach your peak. Achieve perfect skin.

AquaPower: Push further. Rise to better skin.

Created the campaign hashtag, print and TVC copy, social tone of voice, and the ambassador reveal across Instagram and Weibo.

La gamme T-Pur Biotherm Homme : nettoyant, lotion et soin

Le duo T-Pur sur une roche noire éclaboussée d'eau

Grille Instagram Biotherm Homme, Lay Zhang

Adidas