About

I’m Eva, a Creative Director and bilingual copywriter specialising in luxury, brand storytelling, and AI-enabled creative direction.

With 16 years of experience, I’ve led integrated campaigns across Paris, New York, and London, as well as international initiatives for Asian markets. This experience has given me a deep understanding of cultural nuance, regional audiences, and Asian social platforms.

My work spans digital, print, experiential campaigns, and luxury events. I conceptualise and develop immersive experiences for leading names in the industry, including L’Oréal RI and Dubai Watch Week.

I’m driven by the intersection of strategy, craft, and emerging technology, always looking for new ways to push creative boundaries and create distinctive, culturally relevant brand experiences.