YSL Beauté × Zoë Kravitz
Insight
Zoë Kravitz became YSL Beauté’s first global ambassador to launch her own lipstick collection: six shades inspired by her life, style and favourite cities.
Explore
3 films · 7 visuals
Mission
Develop a distinctive, editorial tone of voice rooted in Zoë’s world.
Create bold, innovative digital formats that challenge conventional beauty communication.
Adapt compelling, brand-right copy for Tmall.
Concept
The Red Tour
The world is an irresistible playground, and Zoë leads the way.
Each lipstick shade is linked to a city that shaped her, inviting audiences into her world through a series of intimate, cinematic journeys.
Deliverables
Master film for IGTV and YouTube; city films for London and New York; social assets; web banners; newsletters; and editorial content for YSL Beauté on Tmall.
