EM

Lancôme

Mission

I identified the Lancôme tone of voice to enhance brand consistency across all touchpoints (social media, CRM, website ...) and highlight French luxury values.

Client
Lancôme
Role
Copywriter
Scope
Tone of voice
social
CRM

Explore

8 visuals

Julia Roberts en robe de tulle rose, La Vie Est Belle
Stories Instagram Lancôme

Digital assets

Impactful taglines for Instagram stories to promote Lancôme values: Share happiness.

Playful captions to engage the community.

Average of 8K likes per post.

Grille Instagram Lancôme
Post Instagram Fill the dream, Idôle rechargeable
Post Instagram Idôle, Lancôme
Post Instagram Artliner, Lancôme

Newsletters (Both FR & EN)

Writing international Newsletters for the Lancôme client base.

I focused on maintaining the consistency of the Lancôme tone of voice.

Newsletter Lancôme
Newsletter Lancôme
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