EM

Lancaster

Creative Director for Lancaster's Global Campaign

As Creative Director, I led a strategic study to sharpen market positioning, crafted a bold and innovative hook, and defined a distinctive artistic direction, pushing creative boundaries with AI like never before.

What is shown on this page is only a sample of the strategy presented to the client.

Client
Lancaster
Role
Creative Director
Scope
Global campaign
AI-driven direction

Explore

5 visuals

Stratégie Lancaster, Sunscreen the hot topic : cinq vidéos TikTok sur la crème solaire
Stratégie Lancaster, With one thing in mind, white cast : trois vidéos TikTok sur les traces blanches
Manifeste Lancaster Sun Perfect Air
Direction artistique Lancaster : Invisible protection
Print Lancaster Sun Perfect Air : airy sun protection, healthy skin perfection
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