COTY AI Research Lab
AI Research Lab. Redefining Luxury Creativity for COTY
As Creative Lead, I led Coty's AI Research Lab, pushing the boundaries of luxury creativity with artificial intelligence.
Working with AI artists, we tackled key themes: craftsmanship, forgotten cultures, and inclusive beauty representation. This initiative set new creative standards, positioning Coty at the forefront of AI-driven innovation in luxury storytelling and brand identity.
Work created in collaboration with multi-award-winning AI artists Yasmin Gross and We Are Humain.
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The Body research AI lab
As Lead Creative, I developed Coty's AI Research Lab, pushing the boundaries of luxury through AI. A key focus was redefining inclusive body representation, using AI to celebrate diversity and promote acceptance.
By reimagining beauty through technology, we positioned the body as a canvas for self-expression and connection, challenging norms and shaping the future of luxury aesthetics.
Gucci Beauty AI
