Biotherm Life Plankton Elixir
Insight
The story behind the miracle: science and nature awaken skin’s transformation.
Explore
2 films · 7 visuals
Role
Created the 360° campaign copy for Emily DiDonato’s launch across Europe and Asia.
Deliverables
Print, hero film, social, Weibo, Tmall and behind-the-scenes content, including the campaign idea #AwakenThePower, film copy, captions, Emily’s interview and Tmall editorial content.
