Biotherm AQS

Insight

Three serums. Infinite combinations. One formula for your skin.

Client: Biotherm
Role: Copywriter
Scope: 360 campaign

Explore

4 films · 6 visuals

Mission

Launch a 360° campaign that makes personalized skincare playful, relevant and shareable for millennials.

Print Your Super Skin Equation, les trois flacons Aqua

Print Your Super Bouncy Skin Equation, Aqua Bounce

Print Your Super Pure Skin Equation, Aqua Pure

Big idea

YOUR SUPER SKIN EQUATION

Mix. Match. Multiply. Create your perfect skin formula with AQS.

360° campaign

A bold print and TVC campaign amplified through rap-led storytelling, short-form videos, influencer content, interactive skin equations and a teaser-to-reveal Instagram grid.

Double page print Your Super Glowy Skin Equation, Aqua Glow

Digital activation

Influencers reveal their AQS formulas for every lifestyle moment: from girls’ nights in to job interviews.

The community builds its own skin equation using emojis, tags @Biotherm and receives its ideal AQS match.

Packshot des trois flacons AQS dans l'eau

Grille Instagram Biotherm de la campagne Super Skin Equation

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