​

Insight

 

YSL Beauté hosted the YSL Beauty Station and a pop-up store in California, located on the road to the Coachella music festival. 

The campaign includes a YouTube video and special Instagram content. The visually appealing pop-up likely compelled visitors to snap photos and share on social media, extending the activation's reach and spreading positive brand mentions.

​

Mission

​

- Create strong storytelling about the YSL Beauty Station linked to Coachella.

  How? By embarking the YSL community on a road trip with Kaia & Tome Pecheux (Youtube, IGTV, Instagram post) 

- Create a powerful onsite activation: Visitors could experiment with a virtual mirror to try on shades, shop a product and learn how to achieve two distinct YSL makeup looks. 

- Create powerful and sharable digital assets such as filters, and performative Hashtags.  

​