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WHEN PLACES MEET COLORS, LIPSTICKS TELL STORIES.
WHEN PLACES MEET COLORS, LIPSTICKS TELL STORIES.
MATTE OR GLOW SET UP YOUR STYLE
FACE IS MORE
To launch the Glow & Matte Foundation by YSL, we created the split face filter.
STRIKE THE POSE
Matte or Glow choose either way.
This challenge is launched by influencers : Two people strike the pose, holding the products. Thanks to Tik-Tok transitions, they instantly exchange places & products, holding the same pause and switching clothes.
CRAFT IT LIKE IT'S HOT
The brand and influencers post pre-crafted screens and ask their communities to complete the sentence before reposting it on their social media.
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