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WHEN PLACES MEET COLORS, LIPSTICKS TELL STORIES.
WHEN PLACES MEET COLORS, LIPSTICKS TELL STORIES.
LANCASTER

Creative Director for Lancaster’s Global Campaign
As Creative Director, I led a strategic study to sharpen market positioning, crafted a bold and innovative hook, and defined a distinctive artistic direction, pushing creative boundaries with AI like never before.
What is shown on this page is only a sample of the strategy presented to the client.





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