As Creative Lead, I led Coty’s AI Research Lab, pushing the boundaries of luxury creativity with artificial intelligence. 

Working with AI artists, we tackled key themes: craftsmanship, forgotten cultures, and inclusive beauty representation. This initiative set new creative standards, positioning Coty at the forefront of AI-driven innovation in luxury storytelling and brand identity.

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Work created in collaboration with multi-award-winning AI artists Yasmin Gross and We Are Humain.