Insight 

​

The Mercure brand is launching its BOT, an up-to-the-minute instant messaging solution available on Facebook and Messenger. This one-of-a-kind conversational BOT promises to provide users with a fresh look at each city by sharing the secrets known only to locals.

 

​

​

​

Mission 

 

Do you speak Paris, London or Tokyo? My mission was to create a tone of voice reflecting the multiple cities clients are visiting while focusing on a local storytelling.