WHEN PLACES MEET COLORS, LIPSTICKS TELL STORIES.
WHEN PLACES MEET COLORS, LIPSTICKS TELL STORIES.
Insight
The story behind the miracle.
The launch of Biotherm’s new iconic serum, LifePlankton Elixir, is embodied by Emily Didonato. Get a closer look at the healing story and witness skin’s miraculous transformation.
Mission
Write the 360 campaign (Print, TVC, Digital assets: Instagram, Weibo, Tmall).
How
Impactful big idea (Print & TVC)
Strong copywriting combining the power of science and nature
Create meaningful phasing on social media introducing the new brand ambassador
I was in charge of writing the tag line and the body copy to reflect the power of science combined with nature by Biotherm.
#AWAKENTHEPOWER
Hero film
Copywriter of the hero movie broadcasted in Asia and Europe. Here science and nature are at the core of the film.
New Video
Digital assets
Copywriter of the captions on social media (Instagram, Facebook ...). I had to make sure to always find the right balance between promoting our brand ambassadors and a scientific tone of voice.
New Video
Emily Didonato interview
Behind the scene assets on Instagram, Facebook, and Youtube.
Copywriter of "Emily Didonato interview with Biotherm".
Tmall
I was in charge of writing the contents of TMALL Biotherm's page.
