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WHEN PLACES MEET COLORS, LIPSTICKS TELL STORIES.
WHEN PLACES MEET COLORS, LIPSTICKS TELL STORIES.
Mission
I identified the Lancôme tone of voice to enhance brand consistency across all touchpoints (social media, CRM, website ...) and highlight French luxury values.
Digital assets
Impactful taglines for Instagram stories to promote Lancôme values: Share happiness.
Playful captions to engage the community.
Average of 8K likes per post.
Newsletters
(Both FR & EN)
Writing international Newsletters for the Lancôme client base.
I focused on maintaining the consistency of the Lancôme tone of voice.
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