Agency: BETC Digital 

Copywriter: Eva Meszoly 

Concept: Let's invite people to "play beauty" with an artificial intelligence named Mademoiselle Bourjois. Who is she? A voice with a French accent and lots of personality that matches you with beauty influencers. This idea is based on technology from IBM Watson. I was in charge of conceptualizing the personality of Mademoiselle Bourjois.