top of page

Insight

Biotherm launched the AQS. 3 serums you can combine or use separately according to your skin needs.

Let’s find your perfect skin equation! 

 

Mission

Create the 360 campaign targeting millennials.

 

How

Impactful big idea (Print & TVC) 

Strong copywriting (TVC & short video format) 

Using influencers for the digital activation to engage the community 

Build strong storytelling for the Instagram grid

Create playful digital assets 

Print

Big idea: YOUR SUPER SKIN EQUATION

It shows you can combine, add, multiple all AQS to get the result you want for your skin. 

SP_23114.jpg
SP_23118.jpg
SP_23116.jpg

TVC

Strong copywriting with a rap twist. 

In this copy, I chose to use all elements that constituted a young girl’s life for her "perfect life equation", and to associate it with the AQS Super Skin Equation. 

New Video

New Video

Lire la vidéo

Digital assets

Short videos focusing on benefits (Instagram - IGTV)

New Video

New Video

Lire la vidéo
New Video

New Video

Lire la vidéo
New Video

New Video

Lire la vidéo
New Video

New Video

Lire la vidéo

Interview of our influencers

I wrote playful interviews to discover our influencers Super Skin Equation with a lifestyle twist. 

Ex: What’s your Super Skin Equation for a girls night in? 

What’s your Super Skin Equation for a job interview? 

The Biotherm community had access to those interviews on social media.  

The Perfect Skin Equation & Stories 

Our influencers shared stories of their perfect life equation (Night In / Night Out) matching their Perfect Skin Equation. 

Group 11.png

Share your Perfect Skin Equation

 

To engage the community, influencers shared pre-crafted screens and allowed everyone to create and share their Skin Issue Equation using emojis. By tagging @Biotherm, the brand sent them the right AQS according to their skin needs.

Group 7.png

Instagram grid

I worked on the storytelling of the campaign through the Instagram grid by creating a phasing: teaser & revealing. 

Group 10.png
bottom of page