WHEN PLACES MEET COLORS, LIPSTICKS TELL STORIES.
WHEN PLACES MEET COLORS, LIPSTICKS TELL STORIES.
Insight
Biotherm launched the AQS. 3 serums you can combine or use separately according to your skin needs.
Let’s find your perfect skin equation!
Mission
Create the 360 campaign targeting millennials.
How
Impactful big idea (Print & TVC)
Strong copywriting (TVC & short video format)
Using influencers for the digital activation to engage the community
Build strong storytelling for the Instagram grid
Create playful digital assets
Big idea: YOUR SUPER SKIN EQUATION
It shows you can combine, add, multiple all AQS to get the result you want for your skin.
TVC
Strong copywriting with a rap twist.
In this copy, I chose to use all elements that constituted a young girl’s life for her "perfect life equation", and to associate it with the AQS Super Skin Equation.
New Video
Digital assets
Short videos focusing on benefits (Instagram - IGTV)
New Video
New Video
New Video
New Video
Interview of our influencers
I wrote playful interviews to discover our influencers Super Skin Equation with a lifestyle twist.
Ex: What’s your Super Skin Equation for a girls night in?
What’s your Super Skin Equation for a job interview?
The Biotherm community had access to those interviews on social media.
The Perfect Skin Equation & Stories
Our influencers shared stories of their perfect life equation (Night In / Night Out) matching their Perfect Skin Equation.
Share your Perfect Skin Equation
To engage the community, influencers shared pre-crafted screens and allowed everyone to create and share their Skin Issue Equation using emojis. By tagging @Biotherm, the brand sent them the right AQS according to their skin needs.
Instagram grid
I worked on the storytelling of the campaign through the Instagram grid by creating a phasing: teaser & revealing.
